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Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, pelayanan secara parsial maupun bersama sama terhadap kepuasan pelanggan dan loyalitas pelanggan alat CR (Computed Radiography) PT. XYZ. Alat CR (Computed Radiography) adalah alat kesehatan yang berfungsi untuk cek bagian tubuh manusia guna mengetahui ada atau tidak penyakit yang terdapat di dalam tubuh manusia. Populasi penelitian adalah user atau radiographer yang menggunakan alat CR (Computed Radiography) dengan kuesioner terhadap 60 responden yang terdiri Pria 45 orang dan Wanita 15 orang dari jumlah sampel user dari PT. XYZ yang menggunakan alat CR (Computed Radiography). Analisa data menggunakan analisa path analysis model dua jalur yang diolah menggunakan software SPSS 22 dan menganalisis dimensi variabel kualitas produk, pelayanan, kepuasan pelanggan dan loyalitas pelanggan. Hasil penelitian adalah pengaruh kualitas produk, pelayanan alat CR (Computed Radiography) secara parsial maupun bersama sama memiliki pengaruh terhadap kepuasan pelanggan dan loyalitas pelanggan berpengaruh nyata untuk itu dapat dibuktikan bahwa hipotesis kerja dan analisis dimensi dinyatakan terbukti.

This research is intended to analyze the influence of the quality of products, services partially or together - equal to customer satisfaction and customer loyalty tool CR (Computed Radiography) PT. XYZ. Tool CR (Computed Radiography) is medical equipment that serves to check parts of the human body in order to determine whether or not a disease that is found in the human body study population is a user or radiographer who use the tool CR (Computed Radiography) with a questionnaire to 60 respondents consisting Men Women 45 people and 15 people from the number of user samples of PT. XYZ using a CR (Computed Radiography). Data were analyzed using analysis of two-track path analysis models were processed using SPSS 22 software and analyze the dimensions of the variable quality of the product, service, customer satisfaction and customer loyalty. Results of the study was the effect of product quality, service tool CR (Computed Radiography) partially or together - together have an influence on customer satisfaction and customer loyalty significantly to it can be proved that the working hypothesis and dimensional analysis convicted.